4. Make Your Posts Straightforward to Read

No one likes to read. They want the information. They would download the information to their brains direct if they could.

It’s not clamoring for attention that anyone is reading your article. They’d rather watch Netflix than read your blog.

As a writer, your job is to encourage them to read. Bond Halbert, a famous copywriter, said that “good writing makes it easy to read.”

You need to know how to edit your copy to make it easy to read. Halbert’s book about editing is the best I have found.

Here are some good tips Bond suggests for writing:

Breeze long sentences – People read with their minds. Long sentences can be challenging to follow. You can break up long sentences by looking for instances in which you have used “and,” “because,” or “that.”

Use short paragraphs – Long paragraphs can be intimidating for readers. Hemingway and other tools make it easier.

Use formatting – Use bold, italics, and quotes to break up large chunks of text and emphasize specific points.

Listen to your copy aloud – This will help you identify areas that are not flowing smoothly or are boring.

Insert multimedia – These can include videos, images, GIFs, etc. You can use these to illustrate your points without the need for additional words.