5. Produce Content that is Worth Referencing

It’s not possible to tell you how to create great content. According to Seth Godin, it’s easier to make sure your content is worth referencing. Are your articles unique? Are people likely to cite, quote, or link back to your posts?

Are people going to share it and discuss it?

Suppose you get a clear yes, great! If the answer is no, return to the lab and revise it. You can consistently offer a different perspective by including data, conducting surveys, or acquiring experiences.

6. Take on the Top-Performing Topics of Your Competition

It would be cool if you could track which articles of your competitors get the most traffic so that you can replicate their success.

It’s easy to see the URL and headline to determine which keywords they are trying to rank for.

You can also paste the domain of your competitor intoAhrefs Site Explorer. Next, go to the “Top Pages Report” to see which articles drive the most organic search traffic. This is an excellent way to discover exciting topics to write about.