If you want to succeed in this business, you should learn how to use PPC or Pay-Per-Click. To learn this follow the lessons here at WAU. Carson and Kyle are experts in this area so make sure that you contact them before starting your first PPC campaign. Many marketers say to stay away from Google Adwords to start. Use Yahoo and MSN first to learn the ropes while reducing competition.
You can send visitors to your product review site or your information site.
You can send your "clicker" to your product landing page. To do that you could:
'1. Set up a landing page that leads to a video on the vendor's page because videos are a major attraction on the Internet.. At least have your landing page point to a single product well presented which will entice your viewer to buy. (If you are shipping product like I have done over the years (but not now) then you are the vendor. Consider a video of your own make).
2. Have a great headline pushing a benefit.
2. List the benefits of the product and say that your reader should see the Video.
You can lead a horse to water but you can't make him drink. But with PPC you can find a "thirsty horse" who is dying for a drink.
That is were keyword research come in. You want to target thatthirsty horse.
You see that you have to decide what your purpose is. Do you just want more visitors or do you want someone to buy a particular product. Let's look at that next.
You can send visitors to your product review site or your information site.
You can send your "clicker" to your product landing page. To do that you could:
'1. Set up a landing page that leads to a video on the vendor's page because videos are a major attraction on the Internet.. At least have your landing page point to a single product well presented which will entice your viewer to buy. (If you are shipping product like I have done over the years (but not now) then you are the vendor. Consider a video of your own make).
2. Have a great headline pushing a benefit.
2. List the benefits of the product and say that your reader should see the Video.
You can lead a horse to water but you can't make him drink. But with PPC you can find a "thirsty horse" who is dying for a drink.
That is were keyword research come in. You want to target thatthirsty horse.
You see that you have to decide what your purpose is. Do you just want more visitors or do you want someone to buy a particular product. Let's look at that next.
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joyceosborn
Premium
Thanks for the reminder of how we can advertise. Sometimes we get a one-track mindset and forget to do other things!
fuzegraphics
Premium
Thank you for this lesson, I tried PPC a while back which drove visitors to my site but whe they got there, there was nothing that enticed them to browse futher...think i need to look at my presales strategy a little closer...