4. Blogs that have a personal touch

Your blogs can be personal and give your company and brand a face people can relate to. This helps people feel connected to your company and may even encourage them to shop again.

Your readers should get to know the authors of your blog posts as well as their expertise. If possible, the CEO or other experts on your team can write about their views on the market and how they use the products you sell.

Blog posts allow you to personalize your website and brand. A blog that is personal and appealing to readers can be a massive benefit for any company or brand. You can do this by introducing your blog's authors.

5. Start with Keyword research

Although you might already know the search terms you want people to find your products or site on, make sure you research them thoroughly to ensure you are using the correct ones. You never know what your audience might search for when they are searching for products you sell. You could miss a lot of potential customers if you focus on the wrong search terms.

To see the suggested searches Google provides for the keyword you have just used, you can Google it (while you type). You can also explore Google Trends to see how frequently people use your search term compared to other terms. Keyword research can be more than just research. It is worth the effort if you have the time.

Although you can write about anything on your blog, keyword research is essential before you begin. Keyword research will allow you to understand your audience's search terms and help you choose the terms that you want people to find.