You've got 15 seconds! Yep, 15 seconds to grab their attention and, hopefully, keep them with you throughout the presentation. Your daughter is getting married, you have to make a speech and you want it to be memorable for all the right reasons. Or it's that work presentation that has to convince your superiors to open the purse strings and invest in your ideas.
Whatever the situation, whatever we are writing, the introduction you choose has the potential to hook your audience, engage them and keep them informed throughout.
Your Compelling Blog Posts
Having a hook line in your opening 15 seconds of your blog is even more important than when you are giving a speech. I know when I give presentations, it is rare that the audience will walk out. Out of respect, most will stay and endure the speech, even though it is not compelling them to listen.
Our readers don't give us that luxury. If our blog is weak in its introduction, they will exit the site and go on to something else.
My top 3 tips for creating a great introduction is based on 25 years of public speaking experience. I have spoken before crowds ranging in size of 30 to 3000. I am sure these tips will give you impetus in creating a compelling start to your presentation. But, before we consider these tips, there is one issue that has to be talked about, FEAR! What fear?
The next page discusses the top fear of all Americans!