A long rambling introduction will either send the audience to sleep or heading to the exits. You don't want either to happen.

Four or five short sentences that are information rich will have a powerful impact on keeping your audience focused on the subject at hand.

Check out this brief introduction to a blog by marketing guru, Neil Patel:

"Ever feel as if you’re the only person reading your blog?

It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if they’re not relevant to them.

Even if the blog is relevant and the content is great, in a world of rapid-fire of competing messages from millions of companies, it still doesn’t get the attention it deserves.

If you want to get more eyes to your blog posts and see more interaction from your target audience, read this post—I’ll give you some tips that can generate a larger audience."

Four sentences that would grab any reader who wants to drive traffic to his site. Compelling introductions that are brief will have far greater impact on your audience.

How Long is Brief?

When I have a 30 minute speech, my introduction will be no more than 3-5 minutes. If it is a 5 minute talk, 30 seconds will suffice. As we will learn in the other tips, the length and content of the presentation, written or spoken will determine the length and content of your introduction.

That's a brief tip. Let's head to Tip #2...