CREATE

Create a spreadsheet with social media content and plan out the topics, headlines, related links, desired scheduling, name of authors and an area to check off each as you go.

POST AND PUBLISH

Post and Publish out your content relating to newsworthy topics geared towards your audience - and ensure you can do this in a timely manner before the news grows stale. Share your opinions.

GEAR IT UP

Don't treat all social media networks the same. Gear it up for the specific strengths of the social media platform you are using. For example, learn to use the Groups function within Facebook. Also, there are a plethora of business groups within LinkedIn. Post related content to each - remembering how the audience differs within each platform.