If your blog is aimed at local audience then it is ok to use references to local events, places or news. It is also OK to use local phrases in your writing.

However if your blog site is reaching a wider and international audience then not all phrases translate as well.



The simpler you keep the language the easier it is to understand and the better able it is to cross countries and regions. This means that you need to avoid using a number of things in your content.

  • local abbreviations or phrases
  • jokes that are cultural or location specific (especially local politics)
  • terminology that is specific to a region e.g. the word child in Ireland can be referred to as a wain.

There is no right or wrong way it's just remembering that you may lose members of your audience if they can't understand the comments or phrases that you use.

Using site feedback or comments within WA might pick this up for you, or having a mentor who can read your posts is another way to capture anything that doesn't translate into another culture or part of the world.


image “Translate Button Shows Interpreting Converting Or Explaining” by Stuart Miles (freedigitalphotos.net)




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AlejandraB Premium Plus
Great training, it's always good to learn more about writing!
Alejandra
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bsmith1222 Premium
Great Job!
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MHainsworth Premium
Thanks Brian
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DaisyB Premium Plus
Great training. Good work on the conversational style of writing. One thing about Jeeps. As far as I know, Jeep is a Brand of vehicle by Chrylser (originally Willys), that was very famous for its skill and created for use in WWII. All the other brands are types of off-roading vehicles that have tried to duplicate the traits of the Jeep. Although they try, none of them are called or referred to as jeeps.

I really like your training, and am not trying to offend. The first car my Dad repaired was a 1912 Model T Ford and he did that back in 1914. Since I was born, I was raised with the history of vehicles and the companies that built them. I have never heard an off-roader refer to other vehicles as Jeeps. It has a very interesting history.

For the image tags, you are very correct about Google liking image tags. They also like the key word being used in at least one image tag.
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MHainsworth Premium
Hi thanks for your comment and just one great example of a cultural difference, because here in Ireland all off road vehicles are referred to as Jeeps.
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DaisyB Premium Plus
Wow is that ever a surprise. Didn't know that. It is an interesting tweak to try to write articles that are knowledgeable but will not trigger cultural differences. Reminds us that the whole world listens when we write, not just our own points of view. Great job Lynne.
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MHainsworth Premium
Thanks Lynne and I appreciate that calling them all Jeeps is inaccurate you are totally correct, but yes it is amazing how things we don't even think about can be construed so differently and how global the whole internet marketing world is.
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iainclarke Premium
Excellent training. I like the way you attribute the graphics to the originator. Do you have any tips on how to do this?
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MHainsworth Premium
HI Iain thanks for your feedback. In terms of the images you'll notice they are all from one site and they provide all the author details which makes it easy to copy and paste. Otherwise it can get very labour intensive trying to locate photos and their original source.

I sometimes use Pinterest but the websites where the images are found don't always attribute authors, especially if they have bought the image so then it becomes very tricky.
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iainclarke Premium
Thanks for coming back to me. There does not seem to be an easy way of finding an originator, but I understand Google likes attributions. May be having too many images without attributions is bad for your SEO score.
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MHainsworth Premium
It can be bad for your legal costs too if you get sued!!

Google likes the alt tags behind the image because it can't see pictures, so these just explain to the search engine what's there. The alt tags also show people with visual impairments or anyone with weak internet that can't download the images what is in the space.
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DJ-Yogi Premium
Thanks for this blog. If i put too many images in my post, then the loading speed of the WS is slowing down, isn't it?
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MHainsworth Premium
I recently came across a plugin called Smushit, which is supposed to optimize the image size and speed up sites. I have only recently started using it but so far I think it is working.
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