Keywords are simply words that you want your posts to be ranked by - e.g. a post called ‘the best jeep to tow cattle trailers’ is going to want to be recognised as being about jeeps and towing. These are your keywords.

How you use these keywords should still fit into the general tone of your writing. You might be comparing three different types of Jeep and so to avoid confusion you might use the names of the jeeps, rather than the keyword Jeep, as this makes more sense.

For example -

• The first jeep performed well

compared to -

• I really liked the Hyundai Sante Fe because it drove like a car.

Google knows that a Hyundai Sante Fe is a jeep you don’t need to keep using that word.

Similarly image descriptions can also include related words, because they give the reader more detail and Google is able to link it to the main keyword. For example

The Kia Sorento performed best in the water test.

Use Questions

Another way to combine informal writing and keywords is to use questions (which both readers and search engines like)

So you can have headings that ask a question (So what did I think to the new Kia Sorento?) or you can ask questions in your text - and then go on to answer them.

For example -

• Would I normally place a question in the middle of a sentence? Well yes at times I do because it flows better.

What if my audience are from different countries?.........

image “Driving In Flood” by jiggoja (freedigitalphotos.net)