6) Use a Contact-Us Page

Not including a contact us page on your website is not good enough. A contact-us page is essential for user engagement. They are the easiest ways customers can reach you when they have questions relating to your product. You may be losing customers to competitors because they are having challenges reaching out to you.

You can take advantage of this page and let your visitors know how you can be of help to them. List as many information as you require, but make it simple and easy to use. Click for basics on creating a contact form in WordPress

7) Ensure your layout is responsive

Having a mobile responsive website is not negotiable. A good portion of website traffic now emanates from mobile devices. It will not slow down. It will continue to be on the increase. As such, you will be missing out if you have an unresponsive website.

The good part of this is, it is not a challenge for you to adjust your website for each device. Your website responds to the layout of each device automatically.