Things to Do After You Publish a Blog Post

In this Video today I show you the steps I complete after I've published a blog post.


DISCLAIMER:

These are things I have learned at WA I am hoping I've learned them right....In the beginning I was hesitant to make this video in case I'm doing it wrong. It's more or less what I do after I publish anything on my website. It does not mean it is the best method, though.


However, I thought "what the heck?" because if I am doing it wrong I am harming my chances of success, right? So, Jimbo, go ahead and make the video and show the steps I use every time I've pressed the publish button. THEN, if I am making obvious mistakes or missing something essential, or just beneficial, people here can point them out. After that, I can learn something new, I can also re-do the video to refine the process, right?

So, in the end, even if it is not 100% correctomundo, I get to learn from any mistakes, and then you guys get to learn from my mistakes.

It's a clever person who learns from their own mistakes, but a smarter one will also learn from others' mistakes, I'm sure you'll agree.

So, please, if you spot any boo boos in this video, such as the order in which the steps are carried out, or a step that I'm missing, tell me in the comments so that everyone, including myself, can learn better ways.

In the end, I think it was a great idea to do this video, even if there are heaps of boo boos, because we would never have identified them had we just gone on doing what we usually do, right?

Here's the stuff I used in the video after hitting publish.

1. I created an annotation in Google Analytics for future reference should I want to discover "why" I had a spike in traffic.

2. I fetched (crawled) my new post with Google Search Console (formerly known as Google Webmaster Tools) and submitted it for indexing.

3. Then I pinged my blog post with 3 services (Google Ping, Ping-o-matic, and Total Ping).

4. I went to DIGG and submitted my URL there.

5. I shared my post (using my social media share buttons) to my Facebook Profile and Then to My Facebook Page.

6. I Tweeted to my Twitter account.

7. I shared to my Pinterest boards (all three of them in this instance).

8. I shared to my Linkedin account (this is one I need to learn more about_

9. I shared to Stumbleupon using my social sharing buttons.

10. I used my Flipboard button (a chrome/firefox browser extension) to share on flipboard (would like to learn more about this)

That's about it...

So, as you can see in the video, the process didn't take too long. I know there is one thing I've missed out in the process and that is REDDIT. I'm not too confident with reddit so I don't usually use it. However, I would like you to tell me more about that if you do know lots about it, in the comments below.

All in all, that's the process I use 99% of the time after publishing, and I'm always wondering if I can "do it better"...

Leave and comments below and we'll see if this process can be refined more. Then I will make a new video, and delete this one and replace it. Alls good, everyone benefits.

Thanks for watching and thanks for the like!

Jimbo.

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Trevfen Premium
Great post Jim.Thanks a lot.
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Jim-Bo Premium
Welcome, sir!
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ericcantu Premium
You're the man Jim-Bo.
I really liked not only the video but then all the comments and the great insight by other WA studs.

We learn from the example of those who are killing it ahead of us.

Nicely done.
Going to put these into use.
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Jim-Bo Premium
lol, killing it? I wish
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ericcantu Premium
I'd like to be "killing it? I wish" just like you are, my friend. You're an ambassador and well on your way. I'll be shoulder to shoulder with you one day and we'll both "kill it? i wish" together.
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PaulBoudreau Premium
Thanks for this excellent training video Jim-Bo. I am learning a lot here, way above my level for me to improve upon. Thank you.
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JackieSmith Premium
Thanks for sharing Jim-Bo. Useful training!!!
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Jim-Bo Premium
Most welcome Jackie
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AshleyFisher Premium
Thanks Jim-Bo, this was great!

I have a question about some of things you did. For setting up a new annotation, for Fetching in Search Console, going to Ping, Digg and Flipboard, do you have to do this right after a post is published? Is this a "time sensitive" thing? The reason I ask, is that I would like to go back to posts I have done in the past (a couple of months ago) and do this. Will it not work because these sites take only current posts? Is it even worth it to go back and do this for old posts?

Thanks,
Ashley
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Jim-Bo Premium
I think it would be harmless to do it retrospectively, though, I couldn't be 100% sure, so ask someone who's more experienced than me. I'd hate to give bad advice...

The annotations are not required, not essential, they're just for future reference if you get a spike in traffic, you can look at the date and article published to see what happened...Jay covered that in a training somewhere...
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AshleyFisher Premium
ok- Thanks!
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Jim-Bo Premium
incidentally, related topic, did you know you can go into old posts and change the dates around? Let's say a post from a year ago, you can change the date to this year...hmmm, gets me thinking, perhaps it's completely harmless to ping articles in retrospect...if they've never been pinged before. Which leads me to another question I'm now asking myself...

Can an article be pinged more than once?
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AshleyFisher Premium
I've been reading about this and here is what I've found:
you only need to use this tool when you add fresh content to your site or make major updates. ‘Extra’ pings won’t benefit your site and could even cause your IP address to be blocked by some services.
There is no limit on how many times you can ping your website every day – as long as you are adding new content for every time that you ping.
However, I haven't read anything yet that says you can't go back and do a ping for articles that weren't previously pinged.

I did not know that you could go back into posts and changes the dates. That is very interesting.....
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dkevans Premium
I've seen some companies tweet out links to old articles, sort of "looking into the archives" as it were. No idea how much additional traffic that would drive, but it may be worth experimenting with. ;)
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startouched Premium
Thanks for sharing, Jim-Bo...
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Jim-Bo Premium
Sharing is caring
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mybiz4u Premium
Awesome, Jim-Bo. Thanks for sharing.
Michelle
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Jim-Bo Premium
Welcome, Michelle!
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suea Premium
Thanks Jim-Bo. Great help. Will definitely start implementing some of these steps. Haven't really been doing any of this!
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Jim-Bo Premium
Welcome, it's a constant learning curve...
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Sorayacge Premium
Hi Jim-Bo, I just went to get Google to Fetch my pages which i saw on your great training here, but it comes back with an error message that it can't find them. Then it managed to find the home page so I requested Indexing for 'page and linked pages' but if it can't find the linked pages when I fetch them, will it find them now or do you think there's a problem with my site? Thank you!
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Jim-Bo Premium
did you follow Kyle's training in setting up Search Console?
Did you give search console your sitemap?
are you using SSL, or non SSL?
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Sorayacge Premium
Hi, yes I did follow the training, before adding the SSL, then I went back and changed the URL after adding the SSL. I don't understand why it can find the homepage but none of the others.
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Jim-Bo Premium
not sure. I think you need to find a search console expert, like Jay, or Kyle!
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Techiescot Premium
Great video ... just what I needed...
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Jim-Bo Premium
Most welcome
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stevenwck Premium
Thank you Jim-Bo! This is all new learning to me.
Noticed that TotalPing does ping to Ping-o-Matic as well, so not sure if the Ping-o-Matic step is necessary... but its just one small step, so I guess there's no harm in doing it anyway.
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Jim-Bo Premium
thanks for the heads up will take a closer look at that next time...
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JiniLi Premium
Hi Jimbo, thanks for sharing. This is all very new to me, so it helps me a lot to understand the steps to take after publishing a post.
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KeithMaki Premium
Thanks for sharing this important information Jimbo! I am going to try this out and will see how it works for me! Keith
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RoriO Premium
Thanks, Jim. This is great to know for future reference. I still need to do some other things with social media before all this. I hope those things will be clarified in the Cert Courses.

What are the "Clear Cache" and "Optimize Database" features? I don't have those. Are they covered somewhere in the Cert Courses that I haven't reached yet?

Do I need to change my theme to get those? Once again I feel like I'm in the Twilight Zone!
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Jim-Bo Premium
none of this is in the courses as I am aware. Bt you'll find some of it in Jay's webinars...

clean cache keeps your site spick and span.

delete revisions will delete excess database stuff.
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RoriO Premium
Thanks. Since my editor doesn't have those I guess I'm SOL.
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Jim-Bo Premium
cache cleaning is a plugin. I use WP Fastest Cache
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gbsun Premium
Thank you for the video. I need to do some of that with my posts. I just haven't got that far yet. The video will help a lot though. There's so much to learn. Everyday so many new things!
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Jim-Bo Premium
There's more...

Read Chris' comments below for other very useful tips...
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Jenna7 Premium
Thanks for creating this video.
It helps a lot and I commend you for making it.
I need to create some videos sometime.
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Jim-Bo Premium
I use Camtasia studio, which is $300.

However, there are free options such as screencast-o-matic
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SadieChan Premium
Thanks, Jim.
Not quite sure what is pinging the blog post? It is unlike sharing your post with the social media?
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Jim-Bo Premium
Yeah I saw Jay doing it in a webinar. He also did reddit and another one or two.

not sure how beneficial it is these days though, I just take his word for it and get on with it...
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lunatrix Premium
I've been doing some, but not all of these steps. I have learned a few more places to share! Thank you Jimbo!
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Jim-Bo Premium
Welcome!
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cosmicradio Premium
Thanks, Jim-I've been neglecting a lot!
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Jim-Bo Premium
I'm sure that even with this process above there are lots of other things that could be done...
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Cheng39 Premium
Very valuable guidance.
Thank you very much
And have a great weekend
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Jim-Bo Premium
You have an even greater one, Cheng!
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Krazikt97 Premium
I want to get traffic up on my posts, so these steps are great! Thanks :)
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Jim-Bo Premium
You'll find traffic will slowly increase the more posts you have published. LSI keywords will help you, too.

so keep publishing and building. Make your goal 100 posts, then your next goal 200, and so on. Never stop.

One day in the future you'll get thousands of visitors a day. But not if you stop and give up 50 posts in. I have 73 posts now, and I'm still not seeing that much traffic. I intend to keep on at it tho.

I'm trying to increase the amount of posts I do per week.

It would be nice to get one published every day, then that would be 365 in a year, right?
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Osteo Premium
Excellent I will check that out. I think there's a whole buch of stuff I haven't been doing!!
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Kav Premium
Thanks for sharing. I need to revisit with a clear head.
Bookmarked.
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ChrisScott Premium
Very Informative. Thanks, Jimbo
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Jim-Bo Premium
Are there any things you do to add to this routine, Mr Ted?

I'd love to know what I'm missing...there must be something...
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ChrisScott Premium
This is what I do, Jimbo.

1. SEO / Keyword integration

Your content may be good as is, but a little keyword research and integration can have a big impact on search engine rankings and traffic. Scan through your content and pick out the main topics covered in your post. Plug those terms/phrases into Google Adwords’ free keyword suggestion tool. Take note of the most popular search terms and variations in phrasing and wording. Go back to your content and try to beef up your post title, content, meta description and tags with those popular terms/phrases.

2. Syndication

One of the most powerful and misunderstood mechanisms of a blog is its RSS feed. This really simple syndication method allows you to automatically feed your blog’s content to many different places, including many social networking sites.

Let me say that another way. When your RSS feed URL is plugged into your social networking sites or profiles, hitting “publish” on your new blog post initiates an automatic “push” of that content to those sites. This can significantly expand your reach and save you hours of time versus posting content manually.

Also note that this step is more of a one-time setup. Once you have established RSS connections on your social sites, you shouldn’t have to do it again. To get started, locate your blog’s RSS URL and plug that into the following:

Facebook Business Page – In your applications area, search for the “Social RSS” application and get it set up to publish your content to your Facebook page wall automatically.

LinkedIn Personal Profiles – Look for “Blog Link” or “WordPress” in the applications section on your profile page and set it up to auto-post your content to your LinkedIn profile. Don’t forget to tell all of your employees to do this too. If you have a lot of employees, the increase in your potential reach could be gigantic.

Plaxo – Although not as popular, Plaxo is another great business networking site that makes it really easy to “add a feed” and plug in your blog content automatically.

Ning Community Sites – If any of your fishing holes are built on the Ning platform, you can plug in your feed using the “Add RSS” widget included on your profile page.

Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. Scour your sites for this option.

3. Shorten your post’s URL

This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy.

Here’s how it works:

Copy your new blog post’s URL, paste it in a URL shortener that offers analytics (Bit.ly, Ow.ly, Cli.gs).
Use the shortened URL in any status update, link posting or teaser you plan on executing.
Check your URL shortener account for click stats, geographic and referring site data after your link has been up a while.
4. Status updates

While this one may seem pretty obvious, it’s not that simple. Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. But this might not get you the most clicks.

Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics). Tailoring your status/headline for each community could make a big difference.

You also need to remember that when you post your new content via a status update, only a small percentage of your friends/followers will actually be online at that moment to see it. To maximize the likelihood of your followers seeing and reading your new post, you may need to send multiple updates on different days and at different times. You’ll also want to use different headlines each time since you may get banned from Twitter for sending the same post multiple times.

If your content covers multiple topics, create a different status update for each topic and then spread those out over the course of a few days. Don’t forget to ask your followers to share or retweet the link.

Productivity Tip: There are many tools out there that allow you to set up and schedule your updates to go out anytime in the future (Hootsuite, Twuffer, Later Bro). I’ll often schedule four to five updates with different headline variations all at once to post throughout the week.

5. Content teasers on other sites

Most social networking sites and online forums allow content promotion as long as it’s valuable, relevant to the community, and not blatant self-promotion. A few examples:

LinkedIn group forums
LinkedIn Answers
Facebook groups
Ning community group forums
Niche industry forums.
A great strategy is to write a compelling headline or question as your forum post title, then include some thoughtful commentary followed by your shortened URL. Lastly, ask for readers to provide feedback on the forum to continue the discussion.

6. Social bookmarking

While this technique doesn’t have the horsepower it used to, posting your content to popular social bookmarking sites (Digg, StumbleUpon, Delicious, etc.) can still be a great source of traffic, backlinks and overall exposure. Think of social bookmarking as peer-reviewed content. If others bookmark/digg your content, the more exposure you get and the more opportunity you have for others to link to you or reference your content on their sites.

7. Seek out and comment on other blogs with similar topics

Providing helpful, valuable comments on other blogs can be a great way to generate traffic, develop relationships, build a following and add backlinks. If you’ve just finished a blog post on a topic, now is the perfect time to do a quick search to find other blog posts on the same topic. Are the other posts lacking something that you covered in your post? Add your viewpoint in a genuine, non-self-promotional way. If the comment form asks for your website URL, paste in your blog URL.

8. Seek and assist on Twitter

Genuine assistance is one of the best ways to build a community of loyal Twitter followers. Let me use this post as an example. When it’s posted and I’ve created a shortened URL, I might jump on Twitter and do a search for a phrase like, “need help promoting my blog.” Scanning the resulting tweets will probably offer me several opportunities to help people who are reaching out for help. I reply to them with some genuine advice and the shortened URL. The result is often a new Twitter follower, a new subscriber to my blog and a blog comment. Then I get all warm and fuzzy inside…in an opportunistic kind of way.

9. Email signature

Another powerful little technique is to add your latest blog post headline to your email signature. Many email platforms now have nifty little apps (Wisestamp for Gmail) that will pull your latest blog post headline into your email signature automatically. Do it manually if you have to. You never know when a prospect, vendor or client might read a post that sparks a conversation or creates an opportunity.

10. Share your blog post with target customers

You’ve just created a blog post that you know would be beneficial for certain customers. What are you waiting for? Send them an email with the shortened URL and a note, “thought this could really help your business.” Then check the analytics to see if they clicked on it.

11. Add your blog post to your next e-newsletter

If you have an e-newsletter, you should be incorporating at least some of your blog content. Include a few post headlines/teasers and see which posts get the most clicks. You may just find that you need to do some follow-up blog posts on a topic that received a lot of clicks.

12. Ask other bloggers to mention your post

Building relationships with other bloggers in your space and asking them to blog about or link to your post can be a great way to expand your reach. Reciprocating promotional efforts can have a big payoff in the form of high-quality backlinks and big jumps in search engine rankings, blog traffic and subscribers.

The Secret is not to get people to your Website, but to get your website to the people.
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Jim-Bo Premium
Thanks!

Freakin' heck, Ted! That's what I call overdelivery...lol...

How does one absorb all of this and implement quickly? One has not so far discovered any training on many of these strategies. One must read very slowly through your recommendations...

Where to freakin' start? I suppose at the top would be best...

see if I'd never made this little video, I wouldn't have learned this stuff for a long time and only in dribs and drabs.

The good thing is, anyone reading this can read the answer you've left here.

Big thanks...now, bed time for me, and first thing tomorrow is for me to read through this more thoroughly in the morning and see what I can fix up...

Jimbo
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RichardU Premium
You are good at this i can see. Thanks for the chip in.
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ChrisScott Premium
Thanks, buddy. Now go make some money! Skype soon. I miss your face.
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ChrisScott Premium
Thank you.
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SergioBersa Premium
Hi, thanks for your video. I have two questions:
- Can you please explain what an annotation in Google analytics does? You wrote "for future reference should I want to discover "why" I had a spike in traffic", but I don't know what kind of data you get through that function
- Google ping says: "If your blog is not listed in our results, we want to hear about it." Since your blog shows in Google analytics, and you are able to fetch your post on Webmaster tool, doesn't it mean that your blog is already listed in Google results? Or maybe we are talking about two separate things?
Thanks a lot! :-)
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Jim-Bo Premium
first question...

An annotation is nothing to worry about, all it is for is to take a note of when you published an article. I do it immediately.

Then in the future if I see a spike in my traffic, I can check to see which article I published that brought in that traffic.

****

question two...

Pinging with google ping is not the same as submitting an article for indexing. According to Jay, submitting an article in google search console (webmaster tools) is not necessary every time, it's just a way to speed the indexing process up. Google will crawl your site from time to time when it sees fit. This is just a way to say "hey google, come look at my site when you get time, I've just published an article"

I dare say you could get away with never submitting an article and leaving it to google to do in its own good time.

However, other people at WA, who know what they're talking about....say it's harmless to do it every time. So, I take the approach of doing it "most" of the time...just to be on the safe side.
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SergioBersa Premium
I took note, thank you :-)
Cheers
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Cynthiah1 Premium
This is great. I also do reddit in r writers only though. Google+ too.
I am glad you did this training. So good. Thanks
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Jim-Bo Premium
Welcome, probably ain't the perfect process, though. So let me know if you learn anything not on this, okay?
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Cynthiah1 Premium
Ok
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Sarajane4343 Premium
wow amazing!!
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Jim-Bo Premium
aww, shucks...thanks Sara!
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AngelBcn Premium
Great tips Jim-Bo!
Some I hadn't heard of before but that I will definitely have a look at
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Jim-Bo Premium
Yes, take into account the disclaimer though. I wouldn't want to teach bad stuff. If you find anything that conflicts with this training video, please let me know so I can update it.

Thanks Angel
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KatieMac Premium
Very useful tips some I have been doing and some I had forgotten so great help to me Jimbo many thanks
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Jim-Bo Premium
You are most welcome, Katie!

Och the noo!
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KatieMac Premium
lol aye up
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Chrissies Premium
Really helpful Jimbo, there are obviously more things that I need to do! Many thanks :)
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Jim-Bo Premium
let me know what those things are, so we can all do them, eh?
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viyee Premium
Hi Jim-Bo, Awesome video and all the information! Thank you for your time and sharing! All the best 2017!
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Jim-Bo Premium
likewise, and make sure you have read that little disclaimer I included...

happy new year.
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viyee Premium
Yes, Thank you! Happy New Year to you too!
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rich6153 Premium
AWESOME! Thank you so very much. I needed this content information.
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Jim-Bo Premium
It was a pleasure!
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DennisD1 Premium
Thanks for the "starred" information.

Dennis
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Jim-Bo Premium
welcome, Dennis
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theresroth Premium
Before, Research, Do Target Keyword Research for Post Header Image Alt Text and Tags. Get Images, Optimize, Write Post in Draft and Add Images. Put Captions in And Alt Text. Choose Size Carefully. Write. Paragraph Break Write. New Title for New Aspect. Write, Add Images Graphs with All Of The Above. INtroduction Body Conclusion. Call to Action. Please feel free to Comment or Contact Me. Add Appropriate Links to Everything that Needs Linking, not forgetting Internal Links. Check Everything. Publish....


There, I had to write that, as it's completely fresh in my mind, now I can bookmark this brilliant and timely training with my own pre-checklist in the comments, and save it in several places as a reference.

Thanks so much for the information and opportunity!☺☺☺
Cheers
Therese
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Jim-Bo Premium
Cheers Therese
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theresroth Premium
Just had to grab the opportunity....;-)
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rajeshjain Premium
jim, a nice one, really one of the best tutorial you have put, congrats.
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Jim-Bo Premium
you might like my tutorial about on page seo, using yoast.

also, how to find tag keywords for a post the easy way...
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terrycarroll Premium
Lots to do after submission then Jim. I need to check all this again and make sure I do it all.
Many thanks for sharing.
Terry
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Jim-Bo Premium
Always welcome, Terry
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joekeriii Premium
Thanks, the notes are helpful and you introduced some tools new to me.
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Jim-Bo Premium
Most welcome, Joe
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Mark1957 Premium
Great info Jimbo, you can't write a brilliant blog post and then think job done.......it has to be pushed as much as possible so thanks for the reminder tips!!
Enjoy your new life in Oz........hahaha!!
Mark
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Jim-Bo Premium
Ha! I know what you're referring to!
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Mark1957 Premium
So do I, you little tease!!
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jtaienao Premium
Thanks for both the video and written lessons JimBo. Learning something everyday.
Jerome
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Jim-Bo Premium
a Pleasure Jerome
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Sorayacge Premium
Brilliant, thank you!
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Jim-Bo Premium
Thanks Soraya
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Stephanie33 Premium
This is a brilliant idea, jim Bo. Thanks
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Jim-Bo Premium
Welcome Stephanie
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JerryHuang Premium
I thought there isn't a need for us to fetch as google every time we post something new? And also there isn't a need to ping after posting new stuff?

I learnt that for ping we just need to ping once. And if we fetch as google too often google will get annoyed also?

I remembered learning this from Jay and Kyle.
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Jim-Bo Premium
Pinging? well, if you ping your site one time only, how are they supposed to know when you've published a new article?

****

As for fetch, I believe it is harmless to fetch every time, although I know you do not have to fetch every time, like Jay says.

Post any relevant links here, Jerry, Thanks!
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JerryHuang Premium
I can't remember Jay said it in which webinar. But I'm pretty sure he said that we only need to ping our blog page to those sites for just one time. No need to ping every time. It will update itself.
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JerryHuang Premium
Anyway, when we are pinging, we are supposed to ping our blog page. Not the specific posts. So there isn't a need to ping every post.

See this screenshot from pingomatic. They only ask for blog homepage url
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JerryHuang Premium
So if you have already ping your blog page for once, they will update once your blog page is updated. Make sense right?
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ChrisShouse Premium
Great job and I love all the places you shared it!
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Jim-Bo Premium
You're welcome Chris, did I miss anything?
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ChrisShouse Premium
I also share on Tumblr did you have that one?
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seconds2work Premium
Thank you I learned that I need to get more accounts like Digg, and stumble in the works
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Jim-Bo Premium
Welcome!
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WilliamBH Premium
This is great Jimbo .. great content .. I like the combination of video and notes. Cheers, William.
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Jim-Bo Premium
Thanks William

did you read the disclaimer?
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WilliamBH Premium
Lol yes!
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Jim-Bo Premium
good to know.
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JewelCarol Premium
I totally agree, William, I also love both video and notes together.:)

And Jimbo, this is an awesome training, thanks for always giving good stuff, lol.;)
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Gila Premium
Thank you for sharing this is really helping.
I love your organization on your browser if you can share it with the link it will be great.
Any idea on how to automate this process?
Thanks
Gila
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Jim-Bo Premium
not really something I know about that will automate.

as for your first enquiry, that's in another training I made not so long back, as it happens, you lucky lucky thing you!

here is the link enjoy, Gila
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KennyLee Premium
Thanks for the tutorial.

For Reddit, it really depends on the topic on your post and the subreddit you are posting in. Need to take a little time to hang out there to really know what is acceptable and not.

And Reddit gives a very huge chunk of traffic if it's the right post that for the readers. It's a good testing ground for your post.
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Jim-Bo Premium
thanks for the tips, Kenny...

would love a link to a tutorial on that, if you can find one, or, better still, make a video and put it on WA for all to see?
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KennyLee Premium
I'll take note on that the next time I posted something on Reddit
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Karax Premium
thanks for this tutorial. very useful.
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Jim-Bo Premium
Thanks buddy. Hope you read my disclaimer!!! I don't claim to know it all, see?
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