Help a reporter out (HARO)...

"If you’ve never heard of HARO, consider this a double punch of opportunity for you.

Haro is a free resource that lets journalists reach out to sources with questions for potential news stories. The sources are businesses that have signed up. The journalists are writing about what you sell or do. Chime in when it makes sense, or hit delete on the email notification if it doesn’t.

From a publicity standpoint, this is a great opportunity to spread the word about your business by responding to reporter requests.

From a blogging standpoint, you can see what others are writing about and what’s getting people excited. Then, you can use those story ideas to elaborate with your own angle.

It’s free to sign up for and easy to take yourself off the mailing list if it ever becomes too much (and at three emails a day, it can sometimes feel like too much)."

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