Google Trends

"To be a thought leader, you need to jump on the latest topics that are trending. That’s hard to do if you’re not sure what’s getting people excited.

Google Trends is a free tool offered by the search giant to point out how popular certain topics and keywords are.

You can use this tool in a couple of ways.

First, you can use it to uncover specific issues that are getting talked about. On the front page, you’ll notice some ultra-broad topics, such as the latest football game or the Presidential election. You can dig deeper by choosing a specific category, such as business or entertainment.

Then, jump into the conversation where it makes sense.

Another way to use Google Trends is by typing in your keyword. Enter it under “Explore Topics” and you’ll find out how popular your specific topic is. Scroll down to “Related queries” and “Related topics” for more ideas on what’s trending around your business’s subject matter."

You can find out more here https://www.google.com/trends/

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