Summary - Now, you know how hyperlinks are related to Anchor Text. The anchor text is simply the words that you see with the link hidden under it.

Also, you have learned that if links to YOUR website appear on social media OR an external website (anywhere else) this is commonly referred to as a Backlink.

(Please forgive if it appears I am repeating myself, but I like to reinforce certain concepts to ensure they are clear.)

The Next Level

Ok, lets take this to the next level..... Please keep your hands in feet in the vehicle at all times until the ride comes to a complete stop :-)

With the recent changes in the Google search algorithm (the formula they use to determine where your website will show up when someone Google's your keywords) we have discovered certain formulas that are used to check websites for natural growth, popularity and relevant content.

This formula is based on where the backlinks reside (which websites are linking to you) and how the Anchor Text is varied.

Here is an example of a basic formula revolving around varied anchor text:

So, as you can see, we have different types of Anchor Text:

• LSI/Partiial
  
• Generic
  
• Naked
  
• Brand Links

So, now you're likely asking yourself.... "Uh, okay, Peej. What the heck does that mean?"

I'm so glad you asked! I'm excited to explain it to you!!! Please pipe up and speak if anything is unclear as we move along.......