Edit the Download Page Template
Here's what the page looks like after the changes:
We will use FileZilla to upload the giveaway book to our website.
FileZilla is a free software package that allows you to see your website's directory structure, create new folders and transfer files between your computer and your website, wherever it happens to be located, using an interface very similar to Windows File Explorer.
It should be in everyone's toolbox.
If you haven't got it already, have a look at the training: Why You Need FileZilla.
Use FileZilla to show your local hard disk, in the folder containing your giveaway product, on one side and your website's directory structure on the other.
In this example, I'm showing the actual upload of the Why You Need FileZilla PDF to the IM FAST Training website.
On the left hand side, I've navigated to the local folder containing the PDF and on the right hand side, I've used the Site Manager to load the IM FAST Training website. Now I have to drill down to (or create) the directory that I want to upload the PDF to.
(Note that the terms "folder" and "directory" are interchangeable; they mean exactly the same thing).
You can right click anywhere in the right hand window and create a new directory.