The 3-Page Funnel

That's the 3-page funnel completed. To summarize:

1. You drive a visitor to the Opt-in page, which promises a giveaway in exchange for the visitor's name and email address. The visitor enters their details and clicks the Get My Free Book button. This adds them to your email list and send the visitor the confirmation email.

2. The visitor sees the Confirmation page, which tells them they can get their book by clicking the link in the email that has been sent to them.

3. When the visitor clicks the link in the email, they are taken to the Download page, which contains a button which fetches the book (PDF) from where you've stored it on your website.