4) Poor Conversion Rate

We have considered engagement in detail, but what is the outcome? Are they just generating leads and no sales? If it is good and sale is poor then you need to check your strategy.

Your attention should be drawn first to your call- to action (CTA). It is the point where your audience are encouraged to take action. It is where you instruct what they should do to get what they want. If your CTA is not clear on the actions for your audience you may lose their attention. Another point you should check is your strategic landing pages. How is it converting?

5) Your word of Mouth Marketing

It may account for a little fraction of your marketing effort. But you know people generally trust testimonies of friend and family more than paid adverts. Gaining an audience through this means is based on your relationships (PR) with your audience.

At times, not taking good care of personal relationships may be the only reason why your effort is not yielding results.

You should respond to enquiries, comment and solve problems from your customers. Even when the comments are negative, resolve it and see it as an opportunity to make a sale. Establishing new and improving existing relationships will bring your desired results.