Now that you know how many people all over the world are using a smartphone to do the same things we use a desktop/laptop computer to do, you need to make sure that the website content you are creating looks and works well on a mobile device.

In the above image by Statista we can see what Google announced in 2015. More than half of the worldwide population that own a mobile phone (52.7%), gained access to the internet and Google’s search engine. 2015 was also the year that mobile surpassed desktop in search engine queries.

IS YOUR WEBSITE MOBILE FRIENDLY?

Being that Google was aware that mobile usage would continue to grow, and requiring all websites be Mobile Friendly, they knew that their ranking algorithm would need to change. Now if your website content does not work well on a mobile device, Google will not rank you high in search results.

According to the Google Webmaster Central Blog, Google has been refining their ranking algorithm since 2015 to reward websites that are Mobile Friendly. Websites that are not will see their rankings drop and even be missing from the SERPs when viewed from a smartphone.

However, before your website content can get ranked it first needs to be indexed, and Google has been testing its new way of indexing for some time now. Starting in July 2018, Google will slowly enable Mobile-First Indexing for websites that are the most Mobile Friendly first.

This has nothing to do “directly” with how you will be ranked, but if your website cannot be indexed in this new way, it could cause some problems down the road. How will this new way of indexing affect your SEO? I will explain more on the next page.

NEXT UP = What is Mobile-First Indexing and what you need to do?



Join the Discussion
Write something…
Recent messages
bigrog44 Premium
Thanks for sharing, Robert.
Reply
boomergp08 Premium
It was my pleasure to share this important information Roger.
Reply
bpais1 Premium
You never cease to amaze me, Rob. What a wealth of info!

As long as I've been with WA, I never knew about the options to view mobile and tablet at the bottom of the customization tab. Tried it - works great!

Holding my breath for your next SEO training!!!

Jim
Reply
boomergp08 Premium
Thank you Jim. Glad you liked this training tutorial.

I would suggest that you do not hold your breath for the release of my next tutorial. You will turn blue and pass out. lol

Seeing how that information is even new to me, and I have to make sure the notes I took at dinner the other night make sense, it will most likely be a couple weeks before I publish that one.
Reply
ChrisShouse Premium
Thank you!
Reply
boomergp08 Premium
You are welcome.
Reply
ElaineSmith1 Premium
Hey Boomer,
This is very helpful information. I knew that smartphone use was increasing but I didn't think it was that popular yet.

Tried and True

Elaine
Reply
boomergp08 Premium
Yes Elaine. Smartphones are now the normal way people access the internet and thus read our content.

This is why Google now ranks us based on how well our websites perform on the smaller screens of mobile devices.
Reply
VinceP1 Premium
Very informative and timely as well.
Maybe I missed this, but you can also see how your web site does
using this Google tool

https://developers.google.com/speed/pagespeed/insights/

Will give you an idea of mobile and desktop performance
Reply
boomergp08 Premium
Thank you.

As I stated in the above tutorial, WA already has this Google PageSpeed Insights tool fully intergrated into the Site Manager for each of our websites.

WA members do not need to go to Google to access the testing tool. They only need to go into their SitePlus Details section in Site Manager and can easily test every page and post on their website.
Reply
VinceP1 Premium
Thanks for the great tips !
Reply
boomergp08 Premium
You are welcome.
Reply
TeamIceCream Premium
Hi Vince
I've made a picture of where to find it on WA. See my comment above! ;-) Hope it helps!
Sharlee (Chocolate IceCream)
Reply
Top