Supply & Demand
Supply & Demand are two separate components of a successful niche, but they both have to exist in order for a niche market to be profitable. If there is a lot of demand for a particular niche, but no products or affiliate programs available, there may not be much opportunity to make money as an affiliate. This does not mean that there is not opportunity promoting it entirely. Many marketers develop an information product or an e-business around a specific niche that they have found.
We typically search for demand for a particular niche prior to researching the actual supply. If there is no audience, there is no opportunity and in order to have a niche you need demand. However, supply can come in the form of a new product that you could develop or obtain, therefore supply can come from you. Using keyword tools is great way to find out whether or not a "niche" receives much traffic or not. Here are some good tools :
- WA Keyword Research Tool
- Google keyword tool
- Jaaxy.com (Personal Favorite)
So you find a "niche market" that is getting a ton of traffic but there is no product out there that you can promote to make money with. There are two different types of products that you can build around a niche - digital product and tangible goods. A digital product usually comes in the form of an e-book or software (BeatingAdwords.com, WealthyAffiliate.com), where you charge for information or services. Tangible goods (like baseballs, cars, or iPods) are sold through storefronts such as eBay or independently owned ecommerce sites.
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