How to Search for a Niche Market

One thing you should understand is that only 15-20% of all keywords available are advertised under...and there are literally millions of keywords online! Oftentimes, a niche market is based on the premises that the keywords receive large amounts of traffic, with little or no advertising competition for them. This is simply not the case, as there are many, many keywords out there that are untapped, and entire niches that have not been exposed yet!

First we will define for you exactly what a niche looks like. Thinking too broad will limit your research capabilities. For instance, say you are looking to promote a product within the automobile industry. Obviously the search term "automobile" is not a niche market, as it is too broad and next to impossible to convert. Let us show you how we dig down from a keyword as broad as automobile and find many different niches.

Automobile
Car, truck, van,
Sports car, race car, luxury car, family car,
Red sports car, blue sports car, yellow sports car
Red convertible sports car, red hatchback sports car
Red convertible sports car tires, red convertible sports car rims
Red convertible sports car racing tires, red convertible sports car winter tires
Red convertible sports car Yokohama racing tires

In this example, we started with a keyword as broad as automobile and we expanded upon it, digging down several tiers until we found a niche. "Red convertible sports car" is a niche, but "red convertible sports car Yokohama racing tires" is an even smaller, more targeted niche. You can take any keyword and break it down into smaller niches to obtain the first component of a "niche market". We're not saying that you should go out and sell Racing tires for a red convertible sports car, but this is how you can dig down to find niche markets. Here is another example

Make Money
Make money, internet, investing, real estate, stock trading
Make money investing, make money network marketing
Make money investing in real estate in Vancouver
Investing in Vancouver condo real estate

Investing in condo real estate in Vancouver, BC Canada could be a niche industry. However, the second part that is integral to the make-up of a niche market is the profitability factor. Although you may have found a niche section of a larger market, if there are no affiliate programs or no ways to generate revenue through this market, it will not be the "right" niche to start with (unless you feel like wasting your money)!