Online Creative Writing Course For Beginners

Commercial web texts

They must be understandable, fascinate and influence.
Text paragraphs that are forced written and read stiffly, are no good.
The smoother your web texts are, the sooner and more visitors will read, and the more likely they are to become convinced and will respond.

We are going to work on this today!

1. Write active

To use verbs:
being able
to have
to be
shall
to go

Avoid Doubt words:
perhaps
maybe
possible
probably

1 a. Write active example

X:This book is widely read.
V:Many people read this book.

1 b. Use only unfinished present tense and simple past tense.

X: We have attended an inspiring course.
V: We attended an inspiring course.

Doubt words and 'can' offer the option of not doing something and are less convincing.
X: This form allows you to open your account
V: This form opens your account.

1 c. When do you use 'can'?
Three situations.

You write for search engines. People often google in the we-form.
X:You compare various website builders, for example price and quality.
V:You can compare various website builders, price and quality.

You make a great promise that you can not substantiate.
X:Our programs double your capital in 5 years.
V:Our programs can double your capital in 5 years.

You are referring to one's abilities and skills.
V:Yes, we can.