4. Apply typography

Of course, layout also contributes to the readability of your web text.

4 a. Number of rules
How short and understandable your sentences are: large text blocks are frightening. Therefore, strive for paragraphs of 4 to 6 lines.
This gives your web text more white space and becomes lighter and more readable. Paragraphs next to an image can afford 6 to 8 lines.

Separate sentences between paragraphs, intermediate headings, bullets, images, frames and other fixation points.

4 b. Line length
The ideal line length is 65 to 85 characters (including spaces).

4 c. Font and size
The ideal font size for your body text is 13 to 16 pixels - depending on the font you use. At 12 pixels or less, the eyes have to exert too much effort.

4 d. Letter color
The ideal font color is dark gray (# 464646) on a white background. Not black on white, as with sales letters. This combination is often too bright on the screen.