Yes, they do go over social media and how to build extra traffic above and beyond Google.
A good way to use social media is the "Page" option.
Go on Facebook and create a page.
- Page Manager
- Create Page
- Enter Relevent Information
From there, it's quite simple to invite your entire friend's list, post an article or two, then schedule every article on your website to be posted over the next few weeks at decent intervals. (Gives the illusion that you spend time updating your site, but you do all the work at once).
It works pretty similar to Pinterest, create a pin, and create interest. Type something like "Do you have this problem? The solution is easier than you think. It's..."
Instant clicks. Just make sure your article actually solves that problem.
These are the two simplest ways to boost traffic with social media, but social media truly isn't the reason for this training.