Where do I implement the keyword?
You want to make sure that the keyword appears in your header (you can add some words and form a better sentence/headline). Use it in the text in a natural way.. depends on the length of the text but 2-3 times normally is a good density. Throughout the text you can use the keyword by alternating it too. Don't spam the keyword, Google will notice that and penalize you, so make sure to keep things naturally. You can use the keyword in some headings too, but like in the text alternate it and write use it in a sentence.
Is that everything I can do to optimize my article?
No, there are some other things you can do to optimize your article for the search engines. Just go to the next page.
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