There are a lot of things to think about when you're building your online business and establishing your brand. Among those things you should know is how to monitor your reputation online. Are people talking about you? If they are talking about you what are they saying?

It's important to know these things whether it's good or bad. Of course if people are saying good things about you then you will want to get involved with them and even point other people to what's being said.

If people are saying bad things then you need to be able to either defend your position or in many cases take what they are saying and learn from it. Being able to listen to negative feed back and turning it into something positive can be a real asset to you.

Let's say someone is talking bad about you because they had an unpleasant experience or they feel that you're not much of an authority in your niche. It may be hard to swallow but sometimes that kind of feed back if taken with a grain of salt can help you become better at what you do. It can also help you create a more enjoyable experience for your visitors.

This short tutorial will show you a few ways to get an idea of what's going on when your not in the room so to speak.