If there is one place where people feel truly free to say exactly what they think and how they feel it's on their social media platforms. Be it Google +, Twitter, Facebook, Pinterest, or whatever. What people are saying on social about you or about companies and products you represent can make or break you in terms of success.
If you want to know what people think about a product they have tried or questions they are asking about a product then staying in touch with what's happening on social can be a huge thing for you.
There are tons of ways to track what people are saying in twitter for instance Social Oomph and Hoot Suite both have free accounts you can sign up for and they both have a feature that allows you to search keywords and see what people are saying about that keyword.
Pretty much whatever people are saying on twitter they are saying everywhere else as well. This is a gold mine of information that you would be crazy not to take advantage of.
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Shawn Martin
Premium
Nice job Ty. I am bookmarking this for when I have enough time to check out the tools you mentioned. Thanks!
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tommo1968
Premium Plus
Good advice Ty, even for a relatively newbie like me its important to see if what you are doing is getting the response you want. Having worked in retail before and knowing the power of feedback when someone got a good deal or even the negative results if someone was mistreated in any way I can see that it is better to face up to critic that hide away behind the screen and say nothing.
