Measuring Link-Building ROI Using Traffic And Google Analytics
Now, coming back to measuring your rankings. This can be done all by yourself with a simple spreadsheet and as many columns as possible to help you conduct regular checks. Ensure doing this before starting your link-building campaign.
Don’t forget to keep track of all the keywords you want to track in one column. Conduct a proper search for each keyword, including long-tail keywords like questions in the form of complete sentences.
Once You have completed that, you can now execute your link-building campaign.
Go back to the search test, start by searching each keyword again and notice the new ranking after link building. Continue checking at set intervals, whether that’s daily, weekly or monthly. When you check, note the new position on your spreadsheet. If the link building work, your ranking should certainly improve.
There are tools available to help out with the rankings test procedure, but it can also be done in this way on your own.
While the main ROI you will be measuring will be the figures of positions your rankings improve by. Notwithstanding,there are other supporting ROIs that you can look out for.
You can calculate the amount of traffic increase from both the new links and from organic searches. And you can also see an increase in conversions and sales from that increase in traffic.
Tracking Link-Building ROI Using Social Media And Google Analytics
Finally, we should look into social media, which can be a little bit tricky to use to calculate ROI. Keep in mind that social media links are often indirect.
People always share your content a few times, and those links aren’t so easy to trace directly. Therefore, you’re left with an estimated value.
Also, a link to your website or a business mention could be shared on social media, but you don’t have control over those links.
A link-building campaign is very important to increase traffic to your site, and after which increase conversions from that traffic. But it’s vital to know what’s working and what isn’t so that you can make adjustments and well-informed decision-making.