Measuring Link-Building ROI Using Traffic And Google Analytics
1. Custom Advanced Segments
This Google Analytics tool will ensure you measure the strength of each link to your page. Making you compare the different backlinks you have included in your website and see which ones are driving the most traffic to your site.
2. Campaign Tags
You could also tag your backlinks in other for each one to have a unique tag that Google Analytics will help you trace if needed.
This creates a different URL and with that, you should be able to track your link building performance.
3. Referrals Report
Google Analytics also has a major function to generate a report on referrals or particular links on other websites that links to a page on your site. You can get a report that displays the type and amount of visitors from each link You have created.
The report will show all the links and display the activities of each one of them. This referrals report is ideal and easier to show you automatically the results of your link building.
Tracking Link-Building ROI Using Rankings
Let’s move to a simpler yet important way to measure and improve your site, through rankings.
Your rankings are your website’s keywords position in search engine results. This is the easiest way to check the working ability of link building by comparing rankings before and after link building strategies.
You should also know that most searchers don’t even care about looking at page 2 of a Google search. If your website content is on Page 2, it only means you have the probability to move up and build your online conversions.
But not forgetting that being on page 1 of a Google search shouldn’t be the only focus for your efforts. Your website must be important to the searcher’s problem.
That is to say, you have to make sure the explanation that follows their search gains the attention of the user and convinces them to click through to your website. Google pays close attention to those activities and they play into your site page ranking.
So make enable your titles and descriptions that follow keyword searches are important and useful