2. Goodbye letter for your subscribers -
It is not not easy to say goodbye, more especially that now you are loosing a prospective buyer. However, you have to remember that this is your last chance to get this person back, that is why you need to make it a good one! ;-)
Now you have the opportunity to thank this person for being a subscriber and encourage him to re-sub. You also need to have a little message inyour goodbye letter that encourages people to let them know why they unsubbed.
For example, you can use this to personalize yours
"Thank you for being a subscriber to the Bulletin.
I am sorry to see you go. If you could take a minute
to let me know why you unsubbed, I would appreciate it.
Please drop a quick note to (you can put your email here)
You know what, the reason is, if you do this you might just be able to change the person's mind and if not, you could find ways to improve your ezine for the next subscriber. Onething you should always remember, is to send them an appreciative thank you note as well.