Local marketing is very big topic these days. If you have not heard of it, then I will give you a brief overview.
Basically, being a good at local marketing is being good at getting rankings under local keywords. If you can do this, you can help local businesses. Business have a lot of money to spend, in particular when it comes to getting more customers...which is exactly what the Internet is doing for companies.
Really, when was the last time you picked up a phone book. People no longer use the yellow pages to search for local businesses, they use the Internet. This is where you can come in as the local keyword expert (after this training anyways0.
A good deal of the opportunity in local marketing starts at the point of keyword research and domain research as local business. When someone is looking for a company locally, the perform a search in Google. Keywords can help you capture these top rankings, that you can go on to sell or you can sell yourself as a local marketing service.
Local keywords in particular will allow you to help local companies get:
- Relevant Local Traffic
- Top Google Ranked Websites
- Their Sites Index and Ranked
In this training I am going to walk you through easy ways to find local keywords that you can get ranked under, what keyword metrics to look for, how to get rankings, and why local companies are so hungry these days!
OK, let’s get right into the keyword research…