Latent Semantic Indexing and Keywords for Higher SEO
On the previous page I told you to stop believing and following the outdated process known as keyword density because Google does not need to use it anymore. Matter of fact, Matt Cutts (formerly of Google) said in one of is videos back in 2011 that after a keyword has been mentioned twice there is really NO value to SEO after the third time. If the keyword appears more so then ranking will decrease.
So if you hear someone claiming that you need to be using keyword density, just know that they are ill-informed as to how SEO really works, and you should take their advice with a grain of salt. But how does Google know what a website page or post is about without a certain percentage of the target keyword?
LATENT SEMANTIC INDEXING
Google now organizes the search results by using latent semantic indexing. What LSI does is to focus in on the amount of a variety of related keyword phrases, synonyms, instead of on the frequency of a single target keyword.
Though your content should still target your main keyword in the Title, First Paragraph, and near the end of your content if possible in a Heading Tag, you do not need to use your main keyword again. Period! Using it more will not help your SEO rankings and could even hurt your chances at better rankings.
Google is very keen on what your content is about with just the use of your target keyword in those three areas I mention above. Google looks at every other word of your content and can further determine what it is all about through the semantics of the context of your content and use of LSI keywords.NEXT UP = What are LSI keywords and how to use them for better SEO