Using a Dual Set up for Both New and Old

Marketers can make use of both Google Analytics 4 and Universal Analytics together. There is no sign of the old method of analytics becoming unaccepted; a marketer who has universal analytics can still continue to use the version.

It is not compulsory to use the new Google Analytics, but other new versions will default to the GA4. Many businesses may want to create a new version using the Google Analytics feature (Web and App). This will help them become more familiarized with the new interface and how data is being displayed.

Can You Use a Landing Page Report for Important Marketing Data?

A landing page is an important strategy in digital marketing; it helps business owners and brands know the source of their traffic. In Google Analytics, tracking of landing pages means being able to keep track of your SEO marketing and paid adverts.

Because the GA4 focuses more on the user, there is no session for the landing page report, but the equivalent data can still be obtained.

This is how to get the landing page data in GA4

• Go to Life Cycle – Engagement – Pages and screens
• Switch the column on the left side to “Pages path and screen class”
• Select “All User”, change dimension to “User medium”. Then input the value of your dimension
• If you want only “session” to display in place of views, click on the drop-down menu that is beneath “Event count” and select “session_start.”

This is the best way to duplicate the report of the landing page marketers might have accustomed themselves to within the older versions.