LSI Keywords

What is Latent Semantic Indexing?

LSI - stands for "latent semantic indexing" which really is a very posh word for relevant words or synonyms of other words or related words

LSI or Latent Semantic Indexing is a complicated term with a simple explanation. The main concept behind Latent Semantic Indexing is to discover words and phrases that are related in the context of any document or group of documents. Search engines, Internet Marketing Professionals, and Website Designers often use LSI in their day-to-day activities.

How Do Search Engines Use Semantic Indexing?

Search engines, such as Google, use Latent Semantic Indexing as part of their search analysis, when trying to decide what websites will show up in their search results. The goal of every Search Provider is to provide the most relevant results for any query. For example, if a user searches for the term “flat tire”, Google must decide what websites or documents are most relevant and display them in the search results. LSI plays a key role in what is returned on search engine results pages (SERPs).

Why is Latent Semantic Indexing Important to Me?

As teams or individuals create content for the Internet, there is often an overriding goal to have this newly created content found by the search engines. To do this, they need to use the terms that are the most related and relevant to their keyword or phrase. LSI Keywords will provide LSI terms that can be used as a guide while creating their website, webpage, or document. If I fix flat tires, I want to be found for flat tire repair in my city or town. My marketing depends on the search engines finding my web content and showing that page in the search results when someone types in the query “flat tire repair Any Town”.

If you want to use this tool its free here is the URL it will give you your LSI keywords very easily

http://lsikeywords.com/

However you can use jaaxy or in fact any keyword tool which will give you relevant LSI keywords so you can structure your site with relevant topic pages.

Here is a screen shot of one of my keyword lists in jaaxy which is giving me all the relevant keywords for my ovulation niche

These are the relevant of LSI keywords for my niche on Ovulation after miscarriage so I have structured my site pages using LSI keywords .

I used a spread sheet to plan out my site structure for all the LSI keywords, I used the jaaxy keyword tool but you can use any keyword tool but I believe jaaxy is the best because it gives me the competition level as well so I can choose those low hanging fruit keyword to get my pages ranked in Google

My menu layout on my ovulation site

Here is a screen shot of one of my topic categories and you can see I have used child pages to link under the main page and used my internal links to link all the pages together, each page has a title that is an LSI keyword of Ovulation so each page title is relevant to the main topic of ovulation, in all of Google ranking factor relevancy is one of the highest priority signals

Creating this type of site structure is called the silo structure here are some great u tube videos to explain the silo site structure

https://www.youtube.com/watch?v=17UJKHZSdrI

https://www.youtube.com/watch?v=Z4Snkv0eK5w

OK so now I hope you are a bit more enlightened on how to structure your site using LSI keywords and how important internal linking is and how it can have a very dramatic effect on your SEO campaigns

Next lesson is affiliate links