2. Have the Right Pictures on Your Landing Page
A landing page is not complete if there are no images on it. If you are marketing a product, how do you hope to convince a buyer if he does not see any image of what he is looking for? Having images on your landing page will show your audience what the product looks like and even how to use it.
Images also carry more emotions than words. The human brain is said to process images 60,000 times faster than text. This means that when your headline is supported with an image, you will be able to get the attention of your visitors faster than if it is just the headline and whatever content is written without pictures.
So, pictures should support your words on your landing page to catch your audience. You may wish to show the image of people using your product or you may prefer to use a metaphorical image that shows what people will benefit from using your product or the aftermath of using the product.
For instance, you may be advertising for a brand of dog food. You may choose the picture of a bag of dog food to use or a picture of a dog being fed on the food or a well-fed and muscular looking dog that has been feeding on that brand of dog food.
Now, you can choose any of the pictures to use and it will pass a clear message with your headline “Bulldano - The perfect dog food for your pet”. If you are rendering a service, you can use screenshot images to describe the content of your service.
Make sure that the customers can see what they will be benefitting from the service; otherwise, they may not be interested in it.
3. Let Your Offer Be Clear to Your Customers
Remember that time is valuable to your customers. Do not let them spend so much time on the landing page without understanding what you are offering to them. Make sure that your offer is clearly stated on your landing page.
You may need to have sub-headlines with your headline to succinctly deal with the offer. Let your headline and your picture speak your offer loud and clear. Do not leave them guessing on any part of your offer. Do not use any vague or ambiguous words for your offer.
To make sure I understood your message if we are writing a content about dog food, we should provide as much information as possible to make them a buying decision. How about the prize? Should it be mentioned in that content or in the drop down minus categorized by age for example? Or it should be mentioned in the content?
Reply
With regards to the CTA, I believe one button should go at the top or middle of the promotion and another at the end. Some are more impulsive than others and want to jump into action. I'm perhaps one of them. If I am convinced about the product or service I dont want to scroll down very long text to find the CTA button.
The alternative is to have good sub headings and pictures as you mention to be able to skim read.
What are your views on this! Thanks again and have a nice day. Marisa
Israel Olatunji
Israel Olatunji
