A landing page is a web page created just for the purpose of providing information to those who visit the page. It is usually the first page that a user arrives at from the search engine. It is an introductory page that tells a user about certain products or services and it’s usually expected that a landing page should generate leads or even sales.

A landing page is different from a home page. A home page is the first page that a visitor arrives at on a website and is then directed to the page that he seeks to view. But a landing page is just meant for sales conversion. It is meant to convince any visitor who lands on it to make a buying decision.

A home page does not necessarily have anything to do with product marketing or trying to influence buying decisions.

Many online marketers promote their landing pages on Google AdWords or PPC because it is an important page that can be used to convince a customer to go for a particular product.

An affiliate marketer, for instance, may design his landing page to collect email addresses. The target of such a landing page will be to convert leads into subscribers.

Landing pages are usually stand-alone, so visitors can focus on the content of the page without attempting to visit other pages. A landing page designed for mega conversions will convert leads easily.




Join the Discussion
Write something…
Recent messages
Meenaf1 Premium Plus
Thank you for sharing.
To make sure I understood your message if we are writing a content about dog food, we should provide as much information as possible to make them a buying decision. How about the prize? Should it be mentioned in that content or in the drop down minus categorized by age for example? Or it should be mentioned in the content?
Reply
Israel17 Premium
Yeah, you need detailed content to properly show the audience what you're teaching or talking about. You only need to state the price right on your sales page. Your landing page is mainly to drive prospects to your sales page. I hope it helps!

Israel Olatunji
Reply
Meenaf1 Premium Plus
Yeah sure it helped. Thank you! I am in the right truck so far.
Such a relief! 😊
Reply
Caruana Premium
Hi Israel, this is excellent, thank you. I still have to create a landing page for both of my sites.
With regards to the CTA, I believe one button should go at the top or middle of the promotion and another at the end. Some are more impulsive than others and want to jump into action. I'm perhaps one of them. If I am convinced about the product or service I dont want to scroll down very long text to find the CTA button.
The alternative is to have good sub headings and pictures as you mention to be able to skim read.
What are your views on this! Thanks again and have a nice day. Marisa
Reply
Israel17 Premium
Oh yes, that makes sense, Marisa! There could be cases when you may need to input more than one CTA on a single page, and your illustration is a perfect example of that. You are on track. Please, keep on keeping on.

Israel Olatunji
Reply
Caruana Premium
Thanks for getting back to me Israel. Appreciated. Have a good week ahead. Marisa
Reply
Aparna155 Premium
Thank u for this clarity. Grateful Israel.
Reply
Israel17 Premium
Most welcome, AparnaBansal! I hope to see you make a converting landing page soonest, my friend! Thanks for reading!

Israel Olatunji
Reply
Claudiojuan Premium
At the moment I am making a landing page. It will be part of a campaign in Google Ads. As you explain, the images and titles must be precise and attractive to the potential client. Another great teacher tutorial Israel!!
Reply
Israel17 Premium
You have said it all, my friend, Claudio! Making your titles and images captivating should help in the process of converting prospects into active customers. Good to know you are already making a landing page for your business.

Israel Olatunji
Reply
Top