A landing page is a web page created just for the purpose of providing information to those who visit the page. It is usually the first page that a user arrives at from the search engine. It is an introductory page that tells a user about certain products or services and it’s usually expected that a landing page should generate leads or even sales.

A landing page is different from a home page. A home page is the first page that a visitor arrives at on a website and is then directed to the page that he seeks to view. But a landing page is just meant for sales conversion. It is meant to convince any visitor who lands on it to make a buying decision.

A home page does not necessarily have anything to do with product marketing or trying to influence buying decisions.

Many online marketers promote their landing pages on Google AdWords or PPC because it is an important page that can be used to convince a customer to go for a particular product.

An affiliate marketer, for instance, may design his landing page to collect email addresses. The target of such a landing page will be to convert leads into subscribers.

Landing pages are usually stand-alone, so visitors can focus on the content of the page without attempting to visit other pages. A landing page designed for mega conversions will convert leads easily.