A landing page is a web page created just for the purpose of providing information to those who visit the page. It is usually the first page that a user arrives at from the search engine. It is an introductory page that tells a user about certain products or services and it’s usually expected that a landing page should generate leads or even sales.

A landing page is different from a home page. A home page is the first page that a visitor arrives at on a website and is then directed to the page that he seeks to view. But a landing page is just meant for sales conversion. It is meant to convince any visitor who lands on it to make a buying decision.

A home page does not necessarily have anything to do with product marketing or trying to influence buying decisions.

Many online marketers promote their landing pages on Google AdWords or PPC because it is an important page that can be used to convince a customer to go for a particular product.

An affiliate marketer, for instance, may design his landing page to collect email addresses. The target of such a landing page will be to convert leads into subscribers.

Landing pages are usually stand-alone, so visitors can focus on the content of the page without attempting to visit other pages. A landing page designed for mega conversions will convert leads easily.




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Caruana Premium
Hi Israel, this is excellent, thank you. I still have to create a landing page for both of my sites.
With regards to the CTA, I believe one button should go at the top or middle of the promotion and another at the end. Some are more impulsive than others and want to jump into action. I'm perhaps one of them. If I am convinced about the product or service I dont want to scroll down very long text to find the CTA button.
The alternative is to have good sub headings and pictures as you mention to be able to skim read.
What are your views on this! Thanks again and have a nice day. Marisa
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Israel17 Premium
Oh yes, that makes sense, Marisa! There could be cases when you may need to input more than one CTA on a single page, and your illustration is a perfect example of that. You are on track. Please, keep on keeping on.

Israel Olatunji
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Caruana Premium
Thanks for getting back to me Israel. Appreciated. Have a good week ahead. Marisa
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AparnaBansal Premium
Thank u for this clarity. Grateful Israel.
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Israel17 Premium
Most welcome, AparnaBansal! I hope to see you make a converting landing page soonest, my friend! Thanks for reading!

Israel Olatunji
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debzo Premium
I have a post ranking well on Google (page 1), it's sending traffic to my sales page but I'm not converting there. So I guess I need to make that post a landing page?
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MJLV Premium
Hey, Deb!

That's an interesting question! I was thinking about yesterday's live webinar because we talked about always having a call to action at the end of each post. From what I understand, your call to action on your current landing post is working, because people are following on to your sales page. However, something in your sales page is making readers look away.

A few suggestions I heard on yesterday's training were to use Google Analytics to find out if your readers are actually reading your sales page and interacting with it, or if they leave as soon as they arrive.

Finding out this information might help you review what kind of changes you need to make on your sales page. Look out for grammar/spelling mistakes, confusing or contradicting directions, and small/easy to miss buttons.

Another important point would be to check the connection between your landing post and your sales page. Is that a logical, easy connection? Does it make sense for your readers to go on to make a purchase after what they've read on your landing post?

I know I am not really answering your question 100%, but I hope that some of these tips can help you figure out what's your next step.

Have a great day,

Majo
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debzo Premium
Thanks Majo for your wonderfully enlightening reply. The problem I have is that our sales page is currently on Kajabi (we sell our own online courses with no access to the back office to be able to put in GA code. The only reason I know the sales page is getting good traffic is because Kajabi does track numbers. We can get more access to the backend of it if we upgrade but that's quite expensive. I'm thinking I might set up a sales page on wordpress so that I can track it. Elementor is great for creating sales pages there. :)
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MJLV Premium
Oh, yeah I wasn't considering that you might have your sales page on a different platform! Sorry!
But yeah, I would consider making a sales page on your own website, so that you can see what is really going on. It sounds really exciting, as well!
Best of luck!
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Israel17 Premium
Thanks for your immense contribution, MJLV! A sales page is meant for communicating and advertising your products while your landing page is meant for collecting leads. I hope it's clear to you!

Israel Olatunji
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Israel17 Premium
That's true, debzo! Elementor can help with setting up a sales page and you will be able to track your activity. Thanks again!

Israel Olatunji
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Israel17 Premium
All is well with your already-set landing page whether it's currently converting well or not, debzo. You do not need to make the post a landing page as you said thinking that would start bringing conversions. Conversion depends on the type of products you're promoting. It might be an expensive product and if that's the case, getting conversions may be hard unless you start getting more flow of traffic organically. However, it might not be that expensive, but isn't what most prospects are looking for. This is the area you need to check most.

Israel Olatunji
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MJLV Premium
Thanks for the clarification Israel!
And for the training, it was very eye-opening to me! I am amazed at how much there is to learn, here at WA.
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debzo Premium
Sometimes it feels like there's too much 🤪
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MJLV Premium
Definitely, Deb! It can be overwhelming, at times. However, I find that the key is to take it slow. I need to go through the basic online certification first, once I get going with that I can start to venture to all the other lessons here at WA. Although it really feels impossible to go through all of them!
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nathaniell Premium
That's correct. If your page is getting traffic but not converting, then you can edit the content to try to encourage people to buy whatever you're selling.

If your affiliate links are on the page which is already ranking, then you can just edit that page. If the page which is ranking is linking to your "money page" with the affiliate links, then you'll need to look at 1) How many clicks you are getting to your money page from the ranking page, and 2) how many clicks you are getting on your affiliate links.

The disconnect could be in the messaging on the ranked page, or it could be an issue with the money page. Two pages to test and tweak!
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Claudiojuan Premium
At the moment I am making a landing page. It will be part of a campaign in Google Ads. As you explain, the images and titles must be precise and attractive to the potential client. Another great teacher tutorial Israel!!
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Israel17 Premium
You have said it all, my friend, Claudio! Making your titles and images captivating should help in the process of converting prospects into active customers. Good to know you are already making a landing page for your business.

Israel Olatunji
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Dorrie1 Premium
Great information I will be making one you did a great job at explaining everything thank You
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Israel17 Premium
Wow, thanks for appreciating my token explanation and lessons, Dorrie! Always remain grateful, my friend! Set up your landing page professionally and start converting right away.

Israel Olatunji
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