Readers should identify with what they are reading. When you speak to them directly instead of In general terms, the copy has more impact. Use the power of “you” phrases whenever possible.
Instead of:
Our clients appreciate our attention to the details
Use this instead:
You will appreciate our attention to details.
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kanuchijioke
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A very great lesson for somebody like me, am learning. Thanks so much Mr. G.
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GeekHibrid
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