If you are building your website that is composed of at least 50 percent of content that is in a selling nature with affiliate links, you are not creating a helpful website. According to Google guidelines, "affiliate program content should form only a minor part of the content of your site".
Basically the content on your website as a whole should HELP your website visitors to make an informed decision for a purchase. You should not be trying to sell to your website visitors. Now I realize that may seem backwards when trying to make money, but would you buy from someone pushing a product on you?
PROMOTING WA AS AN EXAMPLE
To give you an example of what you should not do and what would be recommended in creating affiliate marketing content, I will use the example of a Boot Camp website. When I created my WA promotion website I wanted my visitors to see something a little different than a majority of Boot Camp sites.
If you are taking the Boot Camp courses you are given a guideline of how to create your own website, by following Kyle’s example. The problem here is that many do exactly what he does and do not change the format, making it different and unique.
In a nutshell we learn to promote WA by comparing it to other work from home online products, and to also do scam reviews of those so called competing products. This is a good format to follow but you must add to it and do something different.
What I do with my website is to offer additional ways other than WA, for my website readers to make money online from home. Does this steal away possible WA referrals? Maybe, but it HELPS my website readers to know that I am not constantly pushing them to join WA.
I do not create many scam reviews like many other WA promotional websites. I prefer to do only some review comparisons on the more popular programs. I also help people to understand that being successful online takes a lot of time and effort, that the process is not quick, thus helping them.
NEXT UP = How to create affiliate content that will get better Google rankings.I think we all lose sight of this, myself included, as we all have dreams of the kind of money we would like to make with our website.
I certainly think I've lost sight of this as there has been so many changes at my day job, that I'm focusing on doing whatever I can to make money from my website instead of doing something to genuinely help people.
While my traffic is increasing, I've noticed my bounce rate is creeping up and session duration is going down plus it has been a VERY long time since I've gotten organic comments on my site vs requesting comments from here.
So while my traffic is going up, the traffic that is coming in seems to not find my content engaging or helpful even though I do keyword research. Maybe I just don't know my niche as well as I thought which is disheartening because I really do enjoy it, but maybe I don't know enough about it to truly create great and engaging content. Maybe I should make my content more personal like you've stated.
It's ironic that, "Google Webmaster Guidelines for affiliate marketing websites says you are to provide original content that adds value to your website visitors"... applies to us, when the top spots on page 1 of Google belong to ads. It's okay for them to "run a business" and make a profit, but they don't look to kindly on affiliate marketers for doing the same.
Sorry, just had to through that out there :-D.
Thanks for the training, very helpful. Always appreciated.
Jay
Thanks Rob
Bob Zeiss