Conclusion
In this short training I wrote about an alternative approach to writing a long post for your website.
Learn to set your expectations right and exploit the existing WA platform. After all you pay for it.
Get into the habit of writing previously planned out posts at WA and garner the useful feedback. Expand on the received feedback and merge two (or there or four) shorter posts into a single longer post.
Rewrite it because you don’t want to self-plagiarise. Search engines don’t like it.
You remember my friend? Well, initially he disliked my suggestions. He pushed on with his fruitless approach and reaped poor results.
After some time, he realised that eating an elephant is a matter of one’s capacity to bite and swallow smaller pieces.
Over the last six weeks, he published five posts. I know, I know, it’s below his set target.
The good things is, he published one great article that received a lot of likes and shares. Thanks to this single article his site is receiving tens of visitors each day.
His goal is to create content that brings a hundred visitors every day. You reckon he will reach his new goal?
I know the key to publishing good content for Google is consistency.
There is no point in publishing a post or page every day for 2 weeks, then nothing for 5 or 6 days, it needs to be regular.
Personally I post one page or post every 4 days of content I feel is of good value. I know I can keep this momentum and I know I can have the passion to write in in that time frame.
A lot of people hit blocks because they are rushing and running out of ideas... a little time in the middle gives you time for thought!
Great training, thanks :)
Chris