How to Use Video Marketing to Boost Your Sales Funnel
Producing Video Content for the Middle Stage
Remember that the videos that focus on the top-of-the-marketing funnel are intended to educate your prospects and enlighten them about your brand.
Through such marketing techniques, you should be able to get a number of them that you can follow up and build long-lasting relationships with through emails. At this point, you will be creating the middle-of-the-funnel content to market your brand.
Having learned about your brand through the top-of-the-funnel marketing videos, the middle-of-the-funnel videos are meant to show your audience why your brand is the right choice for them to make. You should produce the following kinds of videos for the middle stage:
- Videos that show product demos. You can send such videos to them from time to time, like on a weekly basis through emails. You can accompany this with content stating that you would want them to see how your brand works and what they stand to gain from patronizing it
- You can package the testimonials of clients to show that your brand actually works and it has successfully solved other similar problems such as theirs which can be seen through the testimonials. You can show a customer before he starts using your brand and after using it. By creating real videos of your clients that have used your brand in their natural environments, your potential customers become comfortable with your brand and are encouraged to try it out
- You can also make videos that select a number of your audience to be used as case studies of your brand. You begin making the video before they started using your brand. Then you take it all the way showing strategies that they implemented and the matching results they got after they applied those strategies.