How to Use Video Marketing to Boost Your Sales Funnel
Building Trust and Increasing Conversions
The marketing in the middle of the funnel naturally leads to marketing at the end of the funnel. With such videos, you can build trust and boost conversion. Such videos have been shown to increase purchase intent by 67%. Video testimonials can also be used for closing deals with a new customer. Others include:
I. Videos showing frequently asked questions and how you answer them to dispel fears of people that have hindered them from making a purchasing decision.
Many times, people may think to themselves that they do not need the product at that time, or they may come to a conclusion that they are not buoyant enough to afford it, or it may boil down to the issue of trusting your brand, or they may be having a difficult time trying to choose the right brand for them. You can use FAQs to answer your audience and help them see the solution to their problems.
II. A customer may be having a difficult time making a purchasing decision because they are not sure about how to handle your brand or if they will get enough support service from you after making the purchase.
You can create instructional videos that will guide them on the best ways to use your product. You can also show in your videos the availability of technical support and how they can access it. Make videos that make them feel that you care about how they succeed with your product.