Do you want to increase web visitors with Pinterest and, then, direct them to your site? This tutorial provides ways to earn more traffic to your site using Pinterest.

1. Sign Up For a Business Account on Pinterest

Pinterest offers different types of services depending on the type of account you own.

Rich pins, promoted pins, access to Pinterest Analytics, and commercial use of Pinterest are all services offered to a business account only. That is why you need to first create a business account and its cost is completely free.

Or if you have a personal account already, why not convert it to a business account?

Convert Your Personal Pinterest Account to a Business Pinterest Account

If you already have a personal Pinterest account but have decided to own a business profile, you can simply convert your existing personal account to a business account using a desktop while you keep your followers and pins.

If you have created a linked business account already, you can no longer convert your personal account to a business account. You will have to delete the linked business account first and then convert your account.

  • Sign in to your personal account
  • In the top right-hand corner, open the menu by first clicking the directional chevron down icon
  • Choose Settings
  • Select Account settings through the left-hand side navigation
  • Scroll down to look for Account changes, and then select Convert account
  • Hit the Continue button

After creating or converting your account, you need to confirm your website to see people visiting from Pinterest.

2. Create Pins That Directs To Helpful Resources

In early 2016, an algorithm was made by Pinterest which affected how pins are shown to users on their home feed.

Based on my observation, it looks like Pinterest focuses on showing pins that will lead to blog posts and valuable resources.

Beautiful images that do not lead to a site are shown less. So do well to create a blog that has pinnable images.



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FrankB-1 Premium Plus
Great training, Israel!
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Israel17 Premium
Thanks for stopping by, FrankB-1! Glad it came in handy!

Israel Olatunji
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pitin Premium
Oh sorry I forgot to thank you for this haha. Thanks again! I’m not sure about the “group board” effectivity though. I have consumed countless (free and paid) pinterest resources and majority of them ditched the grp board advice. It seems that the algorithm about grp boards already changed early 2020. That’s why I had to get access to the Pinterest users personal boards (via Tailwind Communities).
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Israel17 Premium
Oh, thanks again, pitin! Have you tried using PinGroupie? What are your findings? Let me know. Thanks!

Israel Olatunji
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pitin Premium
I used to find and join grp boards I find in PinGroupie. It used to work. Scheduling a looping pin in the grp boards with hundreds of thousands of followers helped in my other blog (baby blog). I still get Pinterest traffic for some of my obsolete product reviews because of Pinterest pins lol. However, I don't use grp boards nowadays. Most Pinterest "experts" ditched them and only share "fresh pins" on their boards or distribute them to Tailwind communities so the members can pin them to their own personal boards. Grp boards seem to be marked as spam boards nowadays (especially if the moderator of the board doesn't maintain it well, and some pinners are abusing the right to pin by spamming it with their own content).
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Israel17 Premium
I totally agree with you on the issues with group boards, Pitin. Kudos for your pinning experience!

Israel Olatunji
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pitin Premium
I’ve been setting up my Pinterest Campaigns for the past one month (I scheduled for 1 year), lol. You can add Tailwind communities to this lesson. Tailwind community is like a secret community for Tailwind users. You schedule their pin, they schedule yours. They can see the numbers so they will kick you out if you only schedule your pin and not helping the community.

It’s a paid tool though. But it has been great. Belonging to a competitive niche, one can supplement the traffic by doing Pinterest SEO.
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Israel17 Premium
Thanks for the awesome contribution, pitin! Tailwind is a great Pinterest tool to use. Good to know you've been setting up your Pinterest campaign!

Israel Olatunji
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mjcharland Premium Plus
Hi Israel:

Thanks for this blog. I signed up for a business Pinterest account, but then they billed me every month (at the tune of $900.00 total for six months), for their "ad campaigns". I finally decided to turn my account into a personal account because I simply cannot afford to pay this much for Pinterest.
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Israel17 Premium
Oh, you don't have to spend on ad campaigns to use Pinterest for traffic generation, mjcharland. All you need to do is validate rich pins for your site and do site verification to start pinning following the guide in this training. Remain consistent in pinning for a minimum of one year and have your traffic breakthroughs with Pinterest afterwards. Thanks for reading!

Israel Olatunji
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mjcharland Premium Plus
OK. I'll try that. Thanks. Hopefully they won't bill me.
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Israel17 Premium
No, you're not going to be billed. You got billed initially because you advertised with Pinterest.
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