3. Aim to Boost Your Reach and Grow Your Followers

A board that has less than ten thousand followers can earn more traffic and repins than a board of over a hundred thousand followers.

So do not only think about growing your followers but, also, how to make a pin that will extend its reach to non-followers on Pinterest. To do this, you need to post important pins that interest and, also, attract your major audience.

If you continue posting these pins, Pinterest will start to show your pins in the “Picked for You” section of the home feed. And this will give room for your pins to reach many people.

4. Choose Keywords Relevant to Your Board Names

To make Pinterest show your pin in the “Picked for You” area, you must ensure to post relevant pins.

And what makes a relevant pin?

Relevant keywords! Ensure your board has an important title that will captivate your audience.

For instance, when reaching out to travelers, using a name such as “Travelling Tips” or “How to get the best from traveling” on your board is highly likely to captivate the attention of your specific audience.

5. Use Several Keywords in Your Pin Description

Pinterest is more than a social network as it is a tool for inspiration and information.

Pinterest is a pictorial search engine where millions of people search for different things like things for a wedding ceremony, gifts to buy for the holidays and so many others.

That is why you need to think more about Pinterest than a place to grow your followers. Practically, Pinterest is a visual Google!!

So in your blog post, you need two to three keywords in your pin to help in its description.

Make sure to use the same keywords in about five to ten different pins because you never can know which of them will get the highest engagement or rank on Pinterest.

6. Use Guided Search

Guided Search is meant to assist you in knowing what kind of words people are searching for on Pinterest.

To use the Guided Search, type in a word on the search bar and take note of the tiled word beneath it.

Then, go through and pick the important words within the tiled words that you can include in your pin description.