Pinterest is worth mentioning whenever social media networks are discussed. That's because the image sharing platform has continued to rise in the number and quality of its users.

As at the time of writing, Pinterest is ranked in the fourth position among the topmost valued social networks in the United States behind Facebook, Twitter, and LinkedIn.

But that's not all as the social media network has grown its user base to an impressive 53 million monthly active users.

Do you see the reasons your brand has to be active on Pinterest? One other benefit of promoting your offers through Pinterest is that its users outspend Facebook users.

If you really need to get your brand in the faces of those who are able and willing to pay, then Pinterest it is. Plus you need to leverage the growing popularity of the social media platform to grow your followers and brand engagement.

A number of Pinterest tools have been introduced into the market, with a view to helping users manage their accounts.