4 - To Obtain Feedback

Feedback is great for finding out how your customers perceive your brand in the market. You will be able to find out how well your products and messages are accepted by them.

Your Facebook group can be the ideal platform to find out what your brand is doing right and what you need to improve. You can get the needed feedback from new and existing customers without spending any money.

5 - For Customer Service

We all understand the value of responsive customer service to our business. If customers are not able to get the needed support when it matters most, chances are you will lose some of them.

Your Facebook group can be used to offer instant customer service and support to your customers. This shouldn't replace your customer service department or team but enhance the quality of service that you offer your customers.

Page vs. Group

Facebook page is a tool used by brands for creating online presence while the Facebook group is a platform that brings people with a common cause together.

This means that any brand can have both a Facebook page and a Facebook group for different uses. Besides their definition, there are some striking differences between the Facebook page and Facebook group.

• The Facebook page is best for broadcasting brand messages while the Facebook group promotes interaction with the messages
• Facebook pages have some restrictions on the total reach of organic posts while the Facebook group does not have such restrictions
• The Facebook page is all about projecting your brand while the Facebook group is about promoting communities.

Now that you know their differences, let's move on to the tips for growing an active Facebook group.