It has become a trend for businesses to reach out to their customers on social media. The success of any business depends on how they can take their products and services closer to prospects.

One place you can find customers for your business is on social media platforms. You can reach out to a large number of prospects through social media networks like Facebook, Instagram, Twitter, LinkedIn, and several other social platforms.

Most businesses that reach out to prospects through social media spend time and resources to create interesting and attractive content that will favorably highlight the benefits of their products and services.

The quality of their posts and tweets on social media do have some impact on the audience and you can tell this by their level of followers and sales volume. This is why it is important that as part of your marketing strategy, you review your marketing performance across social media platforms where you market your products.

This tutorial will review social media tools that you can effectively use to manage and market your business on social media.