What to Look For When Auditing Your Pinterest Account
Let's review the most important thing on Pinterest is keywords & consistency. As a blogger, our mission using Pinterest marketing strategy is to know if we effectively target our ideal audience.
Review this checklist shown below if you're having trouble adding keywords creating a board or a Pin.
Checklist
- Board titles & descriptions
- Bio & Title
- Pin descriptions & Text overlay
- Pin click-ability & related pins
- Claim your site
- Turn on Rich Pins
- Add your location (if promoting locally)
Let's review some questions
Step 1: Are your Boards and Descriptions Keyworded Well?
As you write on Pinterest, it's recommended to select your Title Boards with decluttering, simplifying, and giving routine keywords that support your content.
Next on to the board description. Consider writing them out into two clear sentences. Use your research keywords for your description from Lessons 1 and 2 from this tutorial. Try to add at least 4-5 keywords, and then elaborate if you can type in your description with strong emotional delivery.
Step 2: Improve your chances for Pinterest to categorize your Pins on a general search.
Search for Hashtags related to your content and see what other people are doing through Pinterest. See where you can fit in and add at least 2 to 3 of them to your pins. You want to use similar keywords from your blog with your pins with a stronger description. Then you can evaluate whether or not it's actually working. Also, if you're targeting the right audience based on your analytics.
