Setting Your Budget

Near the end of the new campaign’s start screen, you’ll set up your budget in the “Bid strategy” section.

This is undoubtedly one of the most difficult steps to successfully use the AdWords feature. Keep in mind the following: the budget for a campaign has two components, the bid and the overall budget per day.

The type of bid chosen will enable the campaign to be paid per click (CPC, or cost per click), impression (CPM, or cost per thousand impressions) or conversion (CPA, or cost per acquisition).

The bid amount (in dollars) means the maximum amount you’d like to pay for your ad ranking. What should be done is to be guided by the campaign objectives and how much you have to fund your campaign.

Make a monthly budget calculation and divide by 30 (days), and you will reach the maximum amount to be paid per day. In a CPC campaign, for example, after receiving enough clicks to beat the budget you chose for the day, Google will no longer show your ad until the next day. These settings can be changed whenever you want.

Writing Your Ad

Once your budget is set, it's time to write your ad!

It’s important not to reproduce ideas and phrases from other companies’ ads in order not to have problems with copyrights infringement. Either way, you will have plenty room to work, or you will be able to experience different content and descriptive texts.

Create a headline of up to 35 characters, accompanied by two description lines of 35 characters each, and then your online address. Pack these lines with your best sales pitch, and make sure you write everything thinking about how to reach your reader/consumer.