Make the Most of Analytics Tools

Google Analytics exists to be your great ally for creating smart campaigns, so nothing is more suggestible than getting the most out of your reports and tools to acquire information about your audience's behavior.

To analyze the performance of your ads, you can see which ones are generating the most clicks, and, above all, a higher conversion rate. If the intention is to know where the customers are coming from, just consult the traffic source.

In addition to this data, you will be able to know the average time of customers on your site, analyze by period, analysis of keywords, among others.

Focus on Targeting

There is no doubt that one of the biggest advantages of digital marketing in general - and that which could not be missing from Adwords - is in targeting, that is, directing your ads to a specific niche, reducing the chances of the campaign attracting the wrong traffic – consequently reducing your costs.

For the search network, the platform offers some segmentation “modalities” – by keywords, by location and target language, by device and by the target audience. The display network, in turn, adds two more types of segmentation: per channel and per topic.

What is CPC?

These are the amounts that you will propose to pay for each click on your ad. There are three types of CPC to understand:

Maximum CPC – It is the maximum amount that the advertiser is willing to pay.

Real CPC – This will be the actual amount to be paid for each click on the ad, and it may vary with each ad – as we know, auctions are held at all times.

Average CPC – The value results from a sum of the average costs. For example, two ads were added, where one costs 20 cents and the other 10 cents; so the average amount paid per click would be 15 cents.