There were lots of yes’s or no’s to the questions we designed and we expected a certain answer. We asked – we answered - the patient/customer agreed with us. Simple - non-confrontational – non-pushy – and subtle. The customer had NO IDEA the purpose of saying yes or no as designed by us. Makes sense – right?
So how do you do it? In a live situation, it takes more practice than in our written posts.
You ask – you answer – they agree with you. Simple! Over and over again.
From the quote above ---- I sat through a Grant Cardone - 4 day training class - it cost the company $30,000 to have the trainer come in from Florida. That training was more complicated and confusing than the simple process written here.
Closing is simpler with my method.
I asked the trainer why they did not teach this method - it is so simple. I guess they could not charge $30k for the simplicity of it - though it would improved sales dramatically - it is much easier to teach to the hundreds and hundreds of newbies that entered that business each year and ultimately wash out. But maybe not worth $30000 in their minds.
Remember - It usually takes - at least - 7 yes’s (or no’s) depending upon your question’s “design” before you get the sale. So - design your writing to expect your needed answers throughout your posts - or ads - or landing pages. You need lots of positive responses leading to the “sale” – so you should provide those answers and just have them agree with you – It is so much easier. Don’t you think?
In “live” real life - we tend to make a big mistake with "closing questions" - we instinctively use open ended questions - we say – "do you want this?" That is wrong! In “live” real life - you must quickly correct with “you do – don’t you”? No harm – no foul – it stills works and sells - if you correct quickly.
That makes sense – doesn’t it? They now still agree.
When I taught people to sell live - I would have them smack their foreheads every time they asked the question wrong –“do you want that?” – wrong - smack – “you do - don’t you?” Then – I then had them ask it correctly –“you do like this – don’t you?” We practiced often and got very good at it.
WA'ers have an advantage being online - we can edit our writings before we add the leading questions to our posts. Questions that guide our visitor to make a purchase or opt in. We have the luxury of being able to read and edit - read and edit - until we get it where we are satisfied. We can even post it on here (WA) where people can critique it - offer suggestions - we then make changes before we post it to our sites.
If you ask – answer - and get them to agree - It is very hard for someone to answer other than where you guide them.
There is always a pause – hesitation – before a prospect can “try” to answer a question other than where you guided them.
Try it on someone - observe their discomfort changing their expected answer. Ask them something that is unnatural to answer where you guided them – then measure the time it takes for them to resist where you wanted them to go.
I used to have training classes for weight loss sales people – mostly middle aged - married women with kids. I would tell the ladies as we were starting the training - that somewhere in the middle of training - while we were practicing the technique - I was going to ask someone an awkward question - then we were all to observe how long it took her to answer opposite where I was leading it.
After lots of practice and adjustments to try and get the technique to be natural - I would ask one of the ladies –“you do want to sleep with me - don’t you?” (Inappropriate and crude – I agree) - but everyone would perk up and observe how long a pause there was before the obvious answer of NO would come out of her mouth. It was unnatural for her to answer other than where the question leads – even when the answer is not the desired response.
I would then apologize for that question I asked – (it was before so much politically correct stuff like today) - yet - it demonstrated the psychology of “ask – answer – get them to agree.” "It works - doesn’t it?" They remember the process still do today and it is 30 years later..
Cheers Matt.