This methods is - lots of yes’s or no’s to the questions we design - we ask and get the expected answers. We ask – we answer - the patient/customer agreed with us. Simple - non-confrontational – non-pushy – and subtle. The customer has NO IDEA the purpose of saying yes or no as designed by us. Makes sense – right?
So how do you do it? In a live situation, it takes more practice than in our written posts.
You ask – you answer – they agree with you. Simple! Over and over again.
Remember - It usually takes at least 7 yes’s (or no’s) depending upon your question’s “design” to get a sale. So - design your writing to expect your needed answers throughout your posts - or ads - or landing pages. You need lots of positive responses leading to the “sale” – so you should provide those answers and just have them agree with you – it is so much easier. Don’t you think?
In “live” real life - we tend to make a big mistake - we instinctively say –do you want this? That is wrong. In “live” real life - you must quickly correct with “you do – don’t you”? No harm – no foul – correct it - it stills works if you correct quickly.
That makes sense – doesn’t it? They will now still agree.
When I taught people to sell live - I would have them smack their foreheads every time they asked the question wrong –“do you want that?” – smack – “you do - don’t you?” Then – I had them ask it correctly – “you do like this – don’t you?” We practiced often and got very good at it.
We have an advantage online - we can edit our writings to add the leading questions to guide our visitor to making a purchase or opt in. We have the luxury of being able to read and edit - read and edit - until we get it where we are satisfied. We can even post it on here (WA) where WA people will critique it - they can offer suggestions and changes before we post it to our sites.
If you ask – answer - and get them to agree - It is very hard for someone to answer other than where you guide them.
There is always a pause – hesitation – before they can “try” to answer other than where you guide them. Try it on someone and observe. Ask them something that is unnatural to answer where you guide them – then measure the time it takes for them to resist where you wanted them to go.
I used to have training classes for weight loss sales people – mostly middle aged - married women with kids. I would tell the ladies as we were starting the class - that somewhere in the middle of training - while we were practicing the technique - I was going to ask someone an awkward question - we then were all to observe how long it took to answer opposite where I was leading it.
After lots of practice and adjustments to try and get the technique to be natural - I would ask one of the ladies – “you do want to sleep with me - don’t you?” (Inappropriate and crude – I agree) - but everyone would perk up and observe how long a pause there was before the obvious answer of NO would come out of her mouth. It is unnatural to answer other than where your question leads – even when the answer is not the desired response for the person being asked..
I would then to apologize to the group for the question I asked – (it was before so much politically correct stuff like today) - yet it demonstrated to the group the psychology of “ask – answer – get them to agree.” It works -doesn’t it? They remembered the process.
Cheers Matt.